I'm a great believer in passion. I want to be passionate about what I write. And so far I have been. I can almost reach delusional about my characters, they become so real to me.
But what about marketability? Isn't that important, too? I'm not suggesting abandoning the passion and writing to trends, but a market tweak here and a trendy tweak there, might be the difference between publishing success and publishing silence.
I recently finished Nova Ren Suma's beautifully written Imaginary Girls. The family-based themes of parental distance and abandonment and sibling reverence and rivalry ring loud, clear and true. But the undercurrent of mystery and magical realism give this book a real twist. I'm certain the author was passionate about her characters, but by placing those characters in her magical world, she's done something really different. Something trendy? Maybe. But when wonderful characters, plus great writing, plus plot with a touch of trend, equals success, who can argue?