This month, as a follow up to my March 14th post, "Making the Case for Magazines - Again," Joelle DuJardin, Senior Editor at
Highlights, agreed to answer some questions.
1.
How long have you been at Highlights?
I've been at
Highlights for nearly 9 years, which, now that I think about it, is as long as the lifetime I seemed to spend at my K-8 elementary school. These
Highlights years have flown by a lot more quickly - and have fortunately been filled with a lot less angst!
2.
What changes have you seen in the magazine world?
In a tough marketplace, with so many exciting products competing for kids' time and attention, I think most kids' magazines are trying to clarify their vision and make their content more dynamic, which can ultimately be a good thing. As always, the best way for a writer to know the market is to read the actual magazines and get a feel for what they're trying to do. At
Highlights, we're always trying to keep our brand fresh and engage readers in new ways, so in recent years we've become more open to considering new story formats and ideas as long as our mission isn't compromised.
Read more!